information to inspiration
Over the years, we’ve acquired a lot of knowledge about what does – and doesn’t – work. We’ve also developed some technical expertise to save our clients time, money, and aggravation. We’ve seen frustrations that can stop people dead in their tracks, and we’ve experienced motivational things that can get them moving again. Below are some of the practical and profound things we’ve encountered over the years.
Oops!
Things don’t always go according to plan. The more critical a project, the more likely it seems that something is…
Direct Mail is Your Friend (and Mine!)
Having spent 25 years in the printing business I have done my fair share of defending direct mail. For years…
Book Binding and Finishing Guide
A book is a set of sheets of paper fastened or bound together in 4-page increments.
Postage Pricing
Postal Discounts First class presort is a discounted postal rate offered by the USPS for mail that is shipped in…
Mailing Panel & Design Requirements
Folding The fold must be on the bottom or the right side of the mailing panel. Addressing Area Mailing pieces…
How to Save a File Image
Bleed A printed area that extends beyond the trimmed edge of the page. Setting up the file with .25″ bleed…